Your own branded white label auction software solution
Are you looking for white-label auction software system to run your business’s auctions?
If you want to increase the value of your brand and provide an excellent online solution for your bidders, we can help!
We can provide you with an auction system to represent the professionalism and distinctiveness of your company.
The focus will be on your brand, not ours. From your own website, you will be able to conduct both scheduled online auctions and live-streaming webcast auctions.
Auctioneers prefer Webtron white-label auction software to maintain brand identity, control user experience, customise features, build customer loyalty, and avoid third-party marketplace competition, ensuring business growth.
We offer bidder migration
We offer comprehensive online auction admin support for all your auctions, along with a dedicated account manager assigned to assist you with any aspect of your online sales. Rest assured, whenever you require training, auction clerking, phone support, or any other assistance, you’ll always speak to a real person who is well-versed in the system.
Being a White Label Auction Software solution your bidders remain your bidders. They will never be harvested to or re-marketed to again. – ‘value protect your bidders & IP’ ( We are Not a group site but private white label)
Take advantage of a platform that offers no setup fees and no hardware to download or install to get started, and join the successful auctioneers using it across the world.
Get in touch with us using the form below if you’re looking for a platform that will expand with your company and you, as well as one that will work with your long-term online auction management strategy.
Everything You Need to Run Professional Online Auctions
Selling Options
🎥 Live Webcast Auctions
⏳ Timed Online Auctions
📈 Marketplace Sales
Your Brand. Your Platform.
🏷 White Label Auction Software
🌐 Runs entirely on your own website
🔐 Protect your brand, bidder database and intellectual property
❌ Never part of a group marketplace
Professional Auction Management
👩💻 Remote Clerking
🧾 Invoicing & Reporting
🖥 Website & Digital Marketing Solutions
Premium Bidder Experience
✨ Beautiful, modern bidder interface
📱 Fully responsive on desktop, tablet and mobile
🚫 No app downloads required
⚡ Fast, simple and intuitive bidding experience
Trusted & Supported
🔒 Secure, enterprise-grade auction platform
🧑💻 Complete setup and onboarding
🎓 Personalised training
What’s New:
🌍 AI-Powered Multi-Language Auctions
Reach a global audience with automatic translation in 104 languages, making your auctions accessible worldwide.
🤖 AI Automation
Work smarter with AI-powered tools that help automate lot creation, catalogue generation and auction administration.
💬 24/7 AI Admin Assistant
Get instant support anytime with our integrated AI chatbot.
🔒 Secure Bidder Verification
Protect every auction with options for secure bidder verification, including credit card or biometrics.
🔗 Powerful API Integrations
Connect your auction platform with other business systems using our flexible APIs to automate workflows, reduce administration and scale your business.
🎥 Rich Media Listings
Showcase your lots with high-quality videos that increase engagement and buyer confidence.
🎨 Ready-to-Use Marketing Content
Professional marketing assets including images, GIFs and videos. Perfect for your website, email campaigns and social media.
💼 Flexible Invoicing Options
Choose the workflow that suits your business, whether its built-in invoicing, Xero invoicing integration, or CSV export for external accounting.
Why Auctioneers Choose Us
✔ Modern cloud-based auction software
✔ AI-powered automation
✔ Built for speed, security and scalability
✔ Simple for bidders. Powerful for auctioneers.
The New Webtron 9AI White Label Auction Software is here:
Elevate your online auction experience with Webtron 9AI—the ultimate white-label timed auction software designed specifically for auctioneers.
Our feature-rich solution operates directly on your website, delivering a seamless experience for bidders and providing you with powerful auction management tools.
With Webtron 9AI, you can harness smart features like AI integrations, bid extensions, lot staggering, maximum bids, and automated outbid notifications via email. Conduct webcast auctions, stream high-quality audio and video, and use our advanced filtering system to help bidders easily find their desired items.
Our solution also comes with a user-friendly sales, user, and invoicing management system, and an in-built payment gateway, making the auction process easier for auctioneers.
Don’t wait any longer. Contact us today to schedule a demo and see how Webtron 9 can help take your online auction business to the next level.
FAQS
Webtron White-Label Auction Software is a ready-made platform that allows businesses to run online auctions entirely under their own brand. It can be customised with logos, colours, and features, giving companies a branded solution without needing to build auction technology from scratch.
The software provides a flexible, customisable platform that businesses can use to host and manage their own online auctions. Auctioneers can tailor the look, feel, and functionality to align with their brand while offering bidders a seamless online experience.
1. Brand Sovereignty and Identity
The software is fully white-labeled, meaning it runs directly on your own website and domain.
– No Third-Party Branding: Unlike “group” or marketplace sites (e.g., eBay or Proxibid), bidders see your logo, colors, and URL.
– Customer Loyalty: You build a direct relationship with your bidders. They associate the positive experience with your brand, not a middleman.
– Data Protection: You retain 100% ownership of your bidder database and intellectual property.
2. Advanced AI Integration (Webtron 9AI)
Webtron has heavily invested in AI-driven features to reduce administrative burdens:
– AI Lot Cataloging: Speeds up the creation of lot descriptions and titles.
– 24/7 AI Chatbots: Provides automated administrative support to bidders and staff at any time.
– Smart Bidding Features: Includes bid extensions (to prevent “sniping”), lot staggering, and automated outbid notifications.
3. Seamless, App-Free Bidding
Webtron uses a 100% browser-based platform. Bidders can register, browse, and bid on any device—mobile, tablet, or desktop—without the friction of downloading a separate app. This significantly lowers the barrier to entry for new participants.
4. Versatile Auction Formats
The platform is a “one-stop-shop” for various selling models:
– Timed Online Auctions: Fully automated bidding with specific end times.
– Live Webcast Auctions: Real-time streaming with ultra-low latency for audio and video, allowing remote bidders to compete against a floor in real-time.
– Virtual Reality (VR) Auctions: One of Webtron’s 2026 innovations, providing a more immersive remote bidding experience.
5. Streamlined Financial Management
–Xero Integration: Seamlessly syncs sales data, invoices, and reports with Xero accounting software.
– Integrated Payment Gateways: Supports major providers like Stripe, Apple Pay, Google Pay, and PayPal, allowing for instant checkouts.
– Bidder Verification: Includes optional credit card verification to ensure the legitimacy of participants and reduce fraudulent bidding.
6. Global Reach and SEO
Auto-Translation: Supports 104 languages, allowing you to reach an international audience effortlessly.
White-label auction software is suitable for a wide range of industries. Businesses in automotive, industrial equipment, real estate, liquidation, general goods, and beyond can all benefit from running their own branded auction platform powered by Webtron.
Webtron’s platform helps companies generate additional revenue streams by selling excess stock, unique items, or specialty products through auctions. It also attracts new customers, while keeping existing clients more engaged and loyal through interactive, branded auction experiences.
Yes. Webtron offers full customer support, along with training and onboarding services, to ensure businesses can set up and manage their white-label auctions smoothly and confidently.